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PROFILE​

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  • Award-winning writer/art director

  • Insightful story-teller and branding specialist 

  • Enthusiastic collaborator and problem-solver

  • Resourceful manager and mentor

  • Multiple production credits in film and television

DIGITAL

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LG Beauty, New York, NY 

06.22–04.24

•  Sr. Copywriting Consultant for global leader in K-Beauty and personal care, creating website copy and comm assets and supporting brand development.

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AD&M, Art, Design & Marketing, Rochester, NY

05.15–07.22
•  Creative consultant for boutique design and marketing firm, developing
videos, websites and print materials for global technology leaders, local businesses, and new tech start-ups.

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Scholastic, Inc., New York, NY

08.11–12.14
•  Copywriting consultant for company-wide
branding guides and website re-launches.
•  Lead copywriter—including branding, digital, email, print, and broadcast—for Storia, Scholastic's
 eReading app and eBook services.
•  Lead copywriter—including
digital, email, print, and broadcast—for KAKOOMA and Greg Tang's World of Math
•  Lead copywriter—including branding, digital, and print—for Paws for Reading, Scholastic's 2012 
national reading initiative.

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Medium Digital Studio, Inc., Los Angeles, CA

10.08–10.11
•  Served as copy and branding consultant for full-service interactive design and marketing
 studio specializing in beauty and wellness brands.
•  Developed client business names and brand identity for effective online messaging.
•  Write
blog posts and emails to drive SEO and increase traffic to client sites.


Scholastic.com, New York, NY

01.99–01.03
•  Created
interactive educational projects in collaboration with Internet producers for nationally recognized Web site providing content for teachers, parents, and children.
•  Compiled
online teacher’s guides with lesson plans and national teaching standards.
•  Wrote and edited book reviews of both fiction and non-fiction works.

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PRINT


Avon Products, Inc., New York, NY

08.03–08.08
•  Worked in close collaboration with art directors and marketers to create
global branding and product copy for international retailer.
•  Selected for top-down initiative to reposition company's
flagship color business.
•  Created
editorial voice while managing magalogs for wellness and men's businesses.

TELEVISION


Telenext Media, Inc., New York, NY

05.07–09.08
•  Adhered to
strict guidelines and turn-around schedule while completing episodes for network daytime dramas, Guiding Light and As the World Turns.


Some Assembly Required Productions, New York, NY

04.03-12.03
•  Crafted project proposal and pilot episode detailing learning curriculum and creative content of
original television series for production company specializing in children’s programming.
•  Conducted
interviews and compiled data from print and electronic media to support science-oriented content used in television series.
•  Pitched proposal to partnering television
network executives.


Glow In The Dark Productions, New York, NY

03.00–06.00
•  Developed
story ideas with staff and compiled off-beat facts and stories from American history for The History Channel’s The Great American Quiz Show.

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TEACHING


Year Up, Inc, New York, NY

08.08-02.09
•  Taught Business Communications for national job training program.
•  Headed
committees addressing academic and financial issues of larger organization.
•  Collaborated in creation of
national rubric for writing assessment and analysis.
 

College of New Rochelle, Brooklyn, NY

01.02-06.02
•  Instructed adult students in remedial learning,
critical analysis and essay-writing.
•  Provided forum for peer evaluation, academic advisement, and student
mentoring.


University Of Rochester, Rochester, NY

09.98-06.20
•  Provided
critical advice while guiding students’ written work from creation to production.
•  Conducted
highly evaluated playwriting workshop for undergraduate students.
•  Judged and awarded productions presented in theatrical festival.

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EDUCATION


•  CARNEGIE MELLON UNIVERSITY, M.F.A. Playwriting
• 
UNIVERSITY OF VIRGINIA, B.A. English

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AWARDS

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•  Pennsylvania Cable Arts Network Award of Excellence
•  West Coast Drama Clan Award for Playwriting
•  Bud Yorkin Playwriting Scholarship
•  Shubert Playwriting Scholarship

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PLUS​

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•  MS Office, Adobe Creative, etc.

•  Proficient in German and French, spoken and written.

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